Reimagining existing definitions and expectations with an avant-garde vision of beauty activated by tech and creativity. A culmination of essentialism and technology invites this new progressive perspective of beauty for today and beyond.
Prada Beauty partnered with Homework to create creative direction and design for a complete outer packaging concept across Skin, Color and refill concepts, including pictogram suite, art direction, and graphic design for selected primary container details.
The Prada Beauty Skin & Color collections embody Prada’s emblematic fusion of creativity and innovation, highlighting dynamic contrasts and technology-infused textures, and the line of essentials spotlights sustainability, offering refillable packaging and multi-functional tools. The creative direction of intelligent beauty meets the desires of tech-savvy consumers while retaining Prada’s signature style, and, as a result, captivates both beauty enthusiasts and establishes commercial value for Prada’s debut in uncharted markets.
Discover the Prada Beauty collection of essentials on Prada.com and Prada-Beauty.com. Campaign, film and primary packaging ©Prada Beauty. Images courtesy of Prada Beauty ©Prada Beauty/L’Oréal.