STATEMENT OF PURPOSE
Homework is a creative direction & design studio specialising in creating brand expression, visual identity and packaging for forward-thinking leading brands in well-being, beauty, lifestyle and living.
Homework understands the importance of crafting aspirational design –for the generations of tomorrow– as a strategic business advantage for added commercial value, naturally. Good design is good business for our clients.
We inspire positive progress and trust by setting the stage for considered design and spirited development. A studied sense of service and purposeful beauty. For us, it is important not just what you look like but what you are made of.
Homework commits and acts for a more responsible and beautiful world, with a forward-minded focus on what makes human beings feel good and do good.
Ever-evolving, we study, simplify and shape sophisticated essentials. We believe in the beauty of cultivating conscious brands and businesses to be relevant and remarkable by strengthening premium design experiences and diverse performative thinking.
Collaboratively connected and constantly committed evolving teams –of pleasant and proactive people– empower us to take on projects beyond borders and be scalable. Always bring boldness and balance and embrace current standards, cultural diversity and new ways of being.
Homework’s creative strategy carefully balances progressive and timeless design. Finding holistic harmony –and not only aesthetics– we commit to make sense and make it beautiful.
SIGNATURE SERVICES
We reimagine, define and design brand worlds, visual identity, packaging and product design, interior and digital activation and storytelling.
The studio’s principal expertise includes visualising strategy, impactful image-making, art direction, bespoke graphic design, AI editing and style consulting.
Homework has developed long-lasting results and relationships with some of the most influential and forward-thinking international brands and open-minded clients in cultural and commercial spaces.
Commissioned by Prada, Bottega Veneta, Cartier, Comme des Garçons, Issey Miyake, Yves Saint Laurent, Lancôme, Lady Gaga, Sony, Hyundai Genesis and Galerie Perrotin, among others.
Represented by MA+ Group, we synergetically offer bespoke teams of world-class specialists to produce everything from campaigns or activations to transformative 360 brand agendas.
Jack Dahl Sakurai is the Founding Owner and Creative Director of Homework, established in 2005 and headquartered in Copenhagen, Denmark.
We look forward to continuing the conversation. Take a look at our present thoughts, work and archive on our Instagram, contact us at hello@homework.dk or +45 3135 3005
TRUSTED BY
Homework’s growing client base includes some of the world’s most influential and forward-thinking brands.
REPRESENTATION
Homework is represented by MA+ GROUP / MA+ CREATIVE
A new type of creative agency curating world-leading talent to create inspiring brand engagements.
Tomorrow’s creative—today’s culture.
maworldgroup.com
TEAM
INTERNSHIP
Homework is happy to receive your internship request. Please send us your application at intern@homework.dk. No phone calls, thank you. Please respect a maximum mail attachment limit of 5MB. Please do not send download links. We regret that, due to the volume of applications received, we are unable to respond to unsuccessful candidates or return hard copy submissions. We are looking forward to receiving your application. The only thing that overcomes hard luck is hard work.
BIBLIOGRAPHY
Packaged for life: Scent, Viction:ary, Hong Kong, 2023
Palette Mini series 07: Monochrome, Viction:ary, Hong Kong, 2021
Palette Mini series 05: Pastel, Viction:ary, Hong Kong, 2021
Palette Mini series 03: Gold & Silver, Viction:ary, Hong Kong, 2020
Remarkable Graphic Styles – CHAOTIC, SendPoints, China, 2018
Packaging, Counter-Print 2018
Truly Nordic, Viction:ary, Hong Kong, 2017
Truly Nordic, Viction:ary, Hong Kong, 2017
Art Marks, Counter Print, 2016
VIEWPOINT magazine, Issue 37: The Language of Design, 2016
The Monotone Collection: Palette Collection, Viction:ary, Hong Kong, 2015
The KINFOLK Home, Interiors for slow living, Artisan, 2015
Crests & Shields, Modern Heraldry, Counter-Print 2015
Top Graphic Design Series III, Packaging, Hightone China, 2015
Top Graphic Design Series III, Brochure & Layout, Hightone China, 2015
The Design Process, 3rd Edition, Bloomsbury, 2014
Los Logos 7, Gestalten, 2014
Graphic Digits. New typographic approach to numerals’, Viction:ary, 2014
All About Mags, SendPoints, China, 2014
I Love Helvetica, I Love Type Series Vol. 8, Viction:ary, Hong Kong, 2014
I Love Times, I Love Type Series Vol. 7, Viction:ary, Hong Kong, 2014
Ecological Selection Packaging, Monsa, Spain, 2014
Pastels: New Light-toned Graphics, Viction:ary, Hong Kong, 2014
Selected D, Graphic design from Europe, Index Book Publishing, 2013
Logo Talks ll, Artpower International Publishing Co., Ltd., 2013
International Graphic Design Black Book Gold, MDX Publish Group, 2013
International Graphic Design Black Book Silver, MDX Publish Group, 2013
Gold & Silver: New Metallic Graphics, Viction:ary, Hong Kong, 2013
Logotype, Laurence King Publishing Ltd, UK, 2012
Logology 2: The wonderland of logo design, Viction:ary, Hong Kong, 2012
Graphic design studios – Unlimited, Send Points Publishing, China, 2011
Annual Selected A: Graphic design from Europe, Index Books, Spain, 2011
Annual Selected B: Graphic design from Europe, Index Books, Spain, 2011
Graphic design for fashion, Laurence King Publishing Ltd, UK, 2010
Vivid: The allure of colour in design, Sandu Publishing Co. Ltd, China, 2010
Pack! pack!, Monsa, Spain, 2010
Pack your life, Artpower International Publishing Co. Ltd, China, 2010
1000 fonts, Ivy Press, UK, 2009
Boxed and labelled, Gestalten, Berlin, 2009
Spark: Inspirational graphic design, MaoMao Publications, 2009
Design Taste: Graphic+interiors, Viction:ary, Hong Kong, 2009
Colour mania, Viction:ary, Hong Kong, 2009
Blank: A book of printing, Artpower Intl. Publishing Co. Ltd, China, 2009
Designanddesign.com: Book of the year, Index Books, Spain, 2008
Simply Packaging, Viction:ary, Hong Kong, 2008
Tough-style graphics, Pie Books, Japan, 2008
Kelvin: Colour today, Gestalten, Berlin, 2008
Stereo graphics, Viction:ary, Hong Kong, 2008
PRESS
DIGITAL FEATURES
vogue.fr, harpersbazaar.com.hk, the-brandidentity.com, fashionpost.jp, idnworld.com, thedieline.com, ouurmedia.com, creativeboom.co.uk, theblogazine.com, formfiftyfive.com, gasbook.net, thisiscollate.com, jp.hypebeast.com, neol.jp, lagazettedelhelvete.ch, chrichri.dk, anothersomething.org, tokyodandy.com, blog.hugemagazine.jp, superfuture.com, joquz.com, yatzer.com, weandthecolor.com, fashion-press.net
and more