Introducing Matas Beauty, the new mother brand of Matas Striber, Matas Natur, and Matas My Moments. Bringing established Danish, everyday beauty essentials with clean formulas to the international market.
Homework commissioned by Matas Group, Denmark’s largest beauty, personal care, and health retailer, to collaborate on the launch through visual brand expression, art direction, creative consultancy, image production, and digital design. More to come. Photography Frederik Lindstrom direction and editing Thorbjørn Ingason.