bredgade 65a ground floor

dk—copenhagen k 1260

homework is a design studio specialising in creating brand expression, visual identity and packaging for forward-thinking brands in well-being, beauty, lifestyle and living.

represented by MA+creative



Lady Gaga Parfums – Design and packaging consulting

Visual brand identity and packaging design consulting

In collaboration with Haus of Gaga and Coty Inc., Homework was commissioned for creative consulting and graphic design on the translation of Lada Gaga’s universe into her first-ever signature fragrance ‘Fame’. The first ever black eau de parfum (unisex).

Working together toward distilling the brilliance of Lady Gaga into a fragrance that delivers a breathtaking olfactory experience with a timeless enduring packaging design that is part of Lady Gaga’s overall artistic sensibility.

Lady Gaga ‘Fame’ fragrance was launched at the Guggenheim Museum New York City.

Coty, a leading global beauty company, has an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 90 markets worldwide. The Coty Prestige brand portfolio includes Balenciaga, Bottega Veneta, Calvin Klein, Chloé, Chopard, Jil Sander, Karl Lagerfeld, Marc Jacobs, Vivienne Westwood etc.

Collaboration with COTY / Haus Laboratories, Paris

Bottle design by COTY / Haus Laboratories © Lady Gaga Parfums / coty.com

Lady Gaga Parfums – Design and packaging consulting
Lady Gaga Parfums – Design and packaging consulting
Lady Gaga Parfums – Design and packaging consulting
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