Launch event crafted by Darling Creative Studio and hosted by ELLE Denmark.
Introducing The House of Flora Danica Parfums, a world of inspired fragrances created in Denmark, made in France. The House of Flora Danica is built upon the legacy of the iconic Flora Danica Encyclopedia, commissioned by King Frederik V of Denmark in 1752. Setting out to document the diverse flowers and plants throughout his kingdom to spread knowledge. The initial part of it was published in 1761. Six Kings and 120 years later it was completed.
Homework spearheaded collaboration with the House of Flora Danica, driving creativity to shape an all-inclusive brand expression. This involved crafting the visual identity, packaging and product design, advertising campaign, digital, and film, ensuring a 360-degree brand world experience.
Follow the journey as the brand unfolds this Spring 2024.