Bridging Past and Present
A timeless tribute to the iconic Flora Danica encyclopedia of 1761, honouring its rich history, heritage, and original inspiration. The botanical legacy serves as a profound work of enlightenment.
Flora Danica Parfums opens new paths to personal self-expression and discovery. A collection of carefully crafted sensory awakenings.
Artistic direction Jack Dahl Sakurai
Image, set design and production HOMEWORK
Film photography Frederik Kastrupsen
Introducing The House of Flora Danica Parfums, a world of inspired fragrances created in Denmark, made in France. The House of Flora Danica is built upon the legacy of the iconic Flora Danica Encyclopedia, commissioned by King Frederik V of Denmark in 1752. Setting out to document the diverse flowers and plants throughout his kingdom to spread knowledge. The initial part of it was published in 1761. Six Kings and 120 years later it was completed.
Homework spearheaded collaboration with the House of Flora Danica, driving creativity to shape an all-inclusive brand expression. This involved crafting the visual identity, packaging and product design, advertising campaign, digital, and film, ensuring a 360-degree brand world