Yves Saint Laurent

Yves Saint Laurent never seemed particularly interested in staying within the rules of his own industry. He drew from art, from the street, from popular culture, and treated fragrance as another form of fashion, even conceiving a couture collection around a scent. He had a rare ability to turn personal obsessions into cultural shifts, making what felt instinctive and individual to him feel inevitable to everyone else. YSL Beauty carries that same restless spirit into makeup and fragrance today, where sophistication comes with a certain sense of provocation.