Sheikh Majed commissioned brand identity by Homework for the ASAD Collection promoting Middle East contemporary art and design to a wider audience

08/10/2008. Homework was commissioned to create a visual identity and logo project for Al Sabah Art & Design Collection / Gallery, created by Sheikh Majed Al-Sabah. A key mission of the ASAD Collection is to promote the craftsmanship of the Middle East contemporary art and design to a wider audience. As a member of the Kuwait Royal Family but also the visionary founder of luxury fashion retailer Villa Moda in Kuwait. Proving that his “passion for fashion” is far more than a short-lived pastime, since 1992, he has opened a handful of stores in Kuwait, Damascus as well as a hotel in Quatar. Many are designed by the world’s most renowned designers and architects such as Marcel Wanders who has designed the new flagship in Bahrain, Jaime Hayon and Pierfrancesco Cravel. alsabahcollection.com © 2008 Al Sabah Art & Design Collection