Inwear nominated best Danish fashion brand 2012

11/05/2012  As one of Denmark’s oldest fashion brands, Inwear, commissioned Homework to revitalize the brand’s visual identity, packaging, campaign and communication platform in 2011. Homework developed digital lookbooks, image films and additional digital communication such as an interactive magazine, iPad App, and internal blog. Inwear now operates under the mantra ‘soft edge’ – a mindset that underpins the entire brand identity from the clothing design to the fashion campaigns. International fashion icon, blog star and photographer Hanneli Mustaparta has been the face of Inwear for SS12 and AW12. The Danish Fashion Award nominates Inwear for having managed to develop the brand through visual identity and creating a brand universe that transcends the individual collections. “Inwear has gone from being a brand we all know to becoming a fashion brand that fashionistas want to rediscover”. danskfashionawards.dk inwear.com